Is the AJ Resale Market Saturated? Oopbuy’s Spreadsheet Strategy for Unearthing Hidden Gems
2025-06-08
The Air Jordan (AJ) resale market has long been a goldmine for sneakerheads and entrepreneurs alike. However, as more resellers flood the market, competition for popular colorways and collaborations has intensified. Many are now wondering: Has the AJ resale market reached saturation?
The Rise of Spreadsheet-Based Reselling
Platforms like Oopbuy leverage data-driven methods to identify overlooked opportunities in the AJ market. Instead of chasing hyped releases, they employ spreadsheet analysis
- Historical resale trends for lesser-known models
- Regional pricing discrepancies
- Understocked sizes (e.g., smaller or larger sizes)
- Discontinued colorways with rising search volume
Cold Stirking Potential: How to Find Undervalued AJs
Oopbuy's niche strategy involves digging deep into the AJ catalog. Here’s what their process looks like:
- Screen Older Silhouettes:
- Flag Restocks Without Hype:
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